Posts Tagged ‘Backlinko’

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When we learn things, we usually trust the sources that we learn from. When we were children and went to school, we trusted our science teacher who told us the Earth is 65 million years old and dinosaurs ruled the Earth. Why did we trust this? Because it was what was being taught, and we were too young to question such things. And I didn’t question it because I was just filled with amazement, and had every book on dinosaurs that my little backpack would carry. As we grow older, we start to question some of the things we are learning because we become smarter, and we usually know if someone is trying to sell us some cow-doody. When I first started learning about internet marketing, I was eating up everything I could find on the subject. I was so eager to learn and get out on my own, I found myself believing all the hype that surrounded internet marketing, and I thought I would be rich overnight. I will tell you one thing, some of those people back in 2005 did get rich overnight. They were in the right place at the right time. And those gurus, they got rich selling their information on how to get rich using the internet. Double win. But most of that information, I would say about 98% of it, no longer works in the internet of today. Nope, Google has locked down just about everything there is online. If you don’t do it their way, your cool shiny website will be sitting at the bottom of 9 million or so websites if you are lucky. So what does Google want you to do? Simple. They want you to provide the searcher with the very best content that you can offer. And what does good content have to do with anything? Well, everything, and nothing. I know, you look confused right now, but I will explain.

In the beginning there was content. And the way that the Google algorithm functioned was, if your website had a keyword on it, let’s say ‘weightloss’ *cringes* and you repeated that word several times over in an article, the more times it was showing on your website, the more likely your page would end up on the first page of search results. It was easy back then to get ranked for such things, and suddenly people start doing the ‘keyword stuffing’ thing. Two things happened with this awful invention. The internet started looking like a landfill, cluttered with all kinds of nonsense, and bad websites that only wanted to sell you something. The second thing is that Google realized that something had to be done. They changed their algorithm. Those keyword stuffed websites fell off the edge of the virtual world overnight. In fact, Google has been changing up their algorithms to stop so called ‘black-hat’ marketers from cutting corners, and doing things in some unconventional manner that strays away from providing killer content.

Back-linking was also another strategy that some of these internet marketers were doing the bad way. When I say ‘the bad way’, I mean when you use some tool to scrape a ton of websites with forums and places you can leave links, and spam the link to your website to those other websites and hope the link will stick. I know a lot of you are thinking ‘what’? But this is exactly what people were doing. There were even tools that costs hundreds of dollars that would link-build automatically. That stuff just does not work anymore. Maybe it does a little bit, but there is a big reason that it doesn’t work the way it used to. Now if you want a back-link to your website, you better make sure the site its posted on is relevant to your website or niche, because Google will always be creating some algorithm that is going to put these black-hat exploits out in the open. And these websites are going to take the plunge off page 1 in search to maybe 3 or even worse, 9th or 10th page in results. So why am I bringing all this up? Mainly to tell people who are reading this one thing: If you want to stay on top of the rankings with your websites, you better not cut corners, or do anything black-hat style. Google have smart people working for them. They have almost effectively put an end to the independent internet marketer because of such tactics.

So what makes a good website? Great content. Content that is so good that people will want to link to you. And those people are going to be linking to you because of relevancy. Great content, good relevancy, and getting back-links from websites that are sharing your content will push you in the ranks and should cement you. But you need to do it right. You need to do it right the first time, and if you are a client looking for a writer, you better hire one that knows what he is doing. It takes a lot more to create good search engine optimized content than doing a little ‘research’ and then firing up an article spinner. And just to be honest with you, article spinners are all garbage. I never use them and you shouldn’t either.

With all that said, I’d like to direct your attention to a new form of content creation that is called ‘The Skyscraper Technique‘. This method was created by Brian Dean, a successful internet marketer who knows what it takes to pull in massive traffic. One word of caution: This is not some easy technique and you will have to work hard to get the results you desire. But isn’t that true with anything in life? Nothing good comes easy or free unless you win the lottery, and I know a couple hungry sharks that will probably eat your foot before this happens. Jump over to Brains website Backlinko, and check out what I am talking about. And if you agree or disagree with anything I have said, please feel free to leave your comments below.