Posts Tagged ‘Guru’

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When we learn things, we usually trust the sources that we learn from. When we were children and went to school, we trusted our science teacher who told us the Earth is 65 million years old and dinosaurs ruled the Earth. Why did we trust this? Because it was what was being taught, and we were too young to question such things. And I didn’t question it because I was just filled with amazement, and had every book on dinosaurs that my little backpack would carry. As we grow older, we start to question some of the things we are learning because we become smarter, and we usually know if someone is trying to sell us some cow-doody. When I first started learning about internet marketing, I was eating up everything I could find on the subject. I was so eager to learn and get out on my own, I found myself believing all the hype that surrounded internet marketing, and I thought I would be rich overnight. I will tell you one thing, some of those people back in 2005 did get rich overnight. They were in the right place at the right time. And those gurus, they got rich selling their information on how to get rich using the internet. Double win. But most of that information, I would say about 98% of it, no longer works in the internet of today. Nope, Google has locked down just about everything there is online. If you don’t do it their way, your cool shiny website will be sitting at the bottom of 9 million or so websites if you are lucky. So what does Google want you to do? Simple. They want you to provide the searcher with the very best content that you can offer. And what does good content have to do with anything? Well, everything, and nothing. I know, you look confused right now, but I will explain.

In the beginning there was content. And the way that the Google algorithm functioned was, if your website had a keyword on it, let’s say ‘weightloss’ *cringes* and you repeated that word several times over in an article, the more times it was showing on your website, the more likely your page would end up on the first page of search results. It was easy back then to get ranked for such things, and suddenly people start doing the ‘keyword stuffing’ thing. Two things happened with this awful invention. The internet started looking like a landfill, cluttered with all kinds of nonsense, and bad websites that only wanted to sell you something. The second thing is that Google realized that something had to be done. They changed their algorithm. Those keyword stuffed websites fell off the edge of the virtual world overnight. In fact, Google has been changing up their algorithms to stop so called ‘black-hat’ marketers from cutting corners, and doing things in some unconventional manner that strays away from providing killer content.

Back-linking was also another strategy that some of these internet marketers were doing the bad way. When I say ‘the bad way’, I mean when you use some tool to scrape a ton of websites with forums and places you can leave links, and spam the link to your website to those other websites and hope the link will stick. I know a lot of you are thinking ‘what’? But this is exactly what people were doing. There were even tools that costs hundreds of dollars that would link-build automatically. That stuff just does not work anymore. Maybe it does a little bit, but there is a big reason that it doesn’t work the way it used to. Now if you want a back-link to your website, you better make sure the site its posted on is relevant to your website or niche, because Google will always be creating some algorithm that is going to put these black-hat exploits out in the open. And these websites are going to take the plunge off page 1 in search to maybe 3 or even worse, 9th or 10th page in results. So why am I bringing all this up? Mainly to tell people who are reading this one thing: If you want to stay on top of the rankings with your websites, you better not cut corners, or do anything black-hat style. Google have smart people working for them. They have almost effectively put an end to the independent internet marketer because of such tactics.

So what makes a good website? Great content. Content that is so good that people will want to link to you. And those people are going to be linking to you because of relevancy. Great content, good relevancy, and getting back-links from websites that are sharing your content will push you in the ranks and should cement you. But you need to do it right. You need to do it right the first time, and if you are a client looking for a writer, you better hire one that knows what he is doing. It takes a lot more to create good search engine optimized content than doing a little ‘research’ and then firing up an article spinner. And just to be honest with you, article spinners are all garbage. I never use them and you shouldn’t either.

With all that said, I’d like to direct your attention to a new form of content creation that is called ‘The Skyscraper Technique‘. This method was created by Brian Dean, a successful internet marketer who knows what it takes to pull in massive traffic. One word of caution: This is not some easy technique and you will have to work hard to get the results you desire. But isn’t that true with anything in life? Nothing good comes easy or free unless you win the lottery, and I know a couple hungry sharks that will probably eat your foot before this happens. Jump over to Brains website Backlinko, and check out what I am talking about. And if you agree or disagree with anything I have said, please feel free to leave your comments below.

 

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Hello to all my adoring one fan out there. Yes, I’ve written this blog post just for you. Actually, this post is for clients, and if you’ve found your way here, then I’m happy. If you are looking for someone to put some content on your site such as SEO Articles, then you’ve come to the right place to get some information on what you need to look for, and what you should expect to pay. First of all, you might want to know exactly who put me in charge here to write about such an ominous and serious topic. If anyone knows me, they know I’ve done some pretty awesome things online with internet marketing. No, I’m not a guru, I just know what works and what doesn’t. Listen, anyone can create a profile on Guru, or Elance, or…do I dare say it ‘Freelancer’. This same person who can easily create a profile can also see that there is a lot of need for Search Engine Optimized content and then they suddenly become an ‘experienced SEO content creator’. Listen again. Bullsh*t. I’m sorry to be so blunt and to be so raw, but this is the honest truth of what you are finding on these freelancer websites. I can easily say I’m a qualified brain surgeon, and I’m ready to operate on your grandmother, but I’m not.

The real truth is that it sometimes takes someone several months in order to get down the science of being able to write 100% unique content that is using the right keywords, right keyword density, and create somewhat remotely interesting content that is written in a tone that is aimed at your targeted audience. Sounds simple right? Wrong. Nothing that is a science or that is remotely connected to Google and their search engine algorithms is simple. Without going into how the ‘Six Demon Bag’ is actually created, and what’s in it, I will just tell you that no matter what you are doing as a website owner or operator, Google is going to give your website a nice push down the mountain one day. I’ve seen complete authority sites drop 2-3 pages in rankings overnight. Not only that, but a good writer, a GOOD writer, knows how to sell that product, that super shiny blue widget, that super cool service you offer that no one else does, and knows the psychology of modern day internet surfers, what they see, and how to get them to take action. Think about all that for a moment. That’s quite an art.

So finally after getting all that stuff out of the way, the main focus of this article was: What you should expect to pay an experience article writer. But I want you to know the cold hard truth: Your websites content is the foundation of which you build your reputation on. Please read that again, because there isn’t anything else I have said so far that is more important than this. With that being said, who are you going to hire to create your websites content?

I’ve done my research along with becoming a pretty decent copywriter, and I’ve had to know how much to charge my clients. I remember when I first started learning how to write SEO articles, I was getting paid the very lowly, and disrespectable amount of $1-$5 per 500 words. I can now hear the moans and groans of people reading this and thinking that is a fair wage to pay someone for SEO quality hand written articles. Nope. Sorry. Try again. This is a fair price to pay someone who has no grasp on the English language, no concept of Search Engine Optimization, who has no idea about keywords or keyword density, how to use those in H-tags or ‘HTML headline descriptions’ which are usually BOLDED, and who is likely going to use one of those fancy article spinners which can produce a 500 word article in a matter of minutes. And it’s probably going to read something like a Chinese restaurant menu translated into English. Clients and seekers of high quality content; this is what you are asking for when you offer to pay $1-$5 to someone for a 500-1000 word article. No one that is qualified to write killer, awesome, fantastic, and down right cutting-edge SEO articles will accept your offer.So what are you going to pay?

Most SEO companies that build websites and create SEO content, like the one I work part-time for, charge $100 for a single 600 word article. That’s right. Look around online and see how much true SEO content packages run. You’re looking at no less than $1000 for 10 pages of high quality, keyword researched, correct keyword density, keywords in H-tags, and readable quality content that effectively sells your product or service. Now I can imagine some people reading this and looking for torches and pitchforks and wanting to hunt me down. The truth is that people who are qualified to create such content are worth probably twice this amount.

The epidemic in which I talk about in my first post here is the problem of people calling themselves SEO content specialists, who have no such right, and taking jobs for mere pennies. I wouldn’t be surprised if there is the whole sum of spaghetti in their wallets. The work these self-proclaimed so called professionals produce can’t even be called sub-par. Now before you go off and say that I’m being mean to someone just trying to make a buck, I can tell you that I’ve been around the block a few times, and even seen people copy my personal profile pages with my same qualifications and sell them as their own. I don’t need to tell you that is not right, but the same thing is happening on freelance websites where people are getting desperate for money.

So how to end this 1000 words of commentary? I’ll try to sum things up. If you are a website owner, and you are putting together a website and want awesome content, then pay a professional for that content and pay them a fair price. You wouldn’t build your house on a pile of swamp mud, so why would you build your new website on some pile of muddy words? You wouldn’t do this. A good website has a strong foundation to build off of. A good SEO content structure of linking page to page with a killer ‘About Us’ and a great content page. You want someone that can reach right through the screen and take that potential buyer by the hand and cause them to take action. You’ve got just a few seconds to grab your visitors attention. And while there are a ton of things to consider that concern the psychology of internet surfers, I’m not going to go into that now but in a later post…oh jeez I’m going off the subject. So what else do you need? You need your website pages to interlink to each other. You need a good call to action at the top of each page and at the bottom. Well, I can actually just keep going on and on. Writing good quality SEO content is an art, a science, and something that should be left to a qualified professional.

So who are you going to trust?

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It’s my very first post. I created this blog because this epidemic needs to be stopped. And while I might go on rambling, and stray off the point here and there, I am sure that I will nail this thing, and many other freelancer writers will agree. So what is my point? As you can see from my headline, which is SEO optimized in some part of cyberspace, I am here to make some sort of statement or complaint. And that simply is: Freelance writers are being taken advantage of and are offered terrible wages for the content they produce. And I am certain that most of the clients don’t even know that they are doing this. What are they doing you ask? How about offering $2 for a 500 word article or even worse, one lousy $1 most of the time.

I think that the majority of clients who are looking for quality content do not realize that their content is the MOST important thing when it comes to their website. I get the feeling reading some of these job postings on Elance, that they must think their website is golden just because it looks nice and has a nice logo. What they don’t seem to realize is that their website content is going to either make or break them. Quality content is researched content. It is also content that is written with Search Engine Optimization in mind. I was taught how to write this content by experienced writers who knew exactly how headlines should be written, what words had to go into H tags (HTML tags), and how many keywords should be used per 500 words or ‘keyword density.

Back to my clients; They just do not understand this. And asking someone to write 15 pages of 500 words for $15 is ludicrous. Clients: You are asking for someone with no experience that has no idea what they are doing. They either live in India or the Philippines and have no idea what they are doing…please no offense to these people. I am sure some of them work very hard, but in truth they are a big part of the problem. They accept these wages and bring down the whole idea of VALUE and QUALITY, and throw it in the trash can. You can get someone to write 500 words of content for your website for $1. But be prepared to have someone else write this over again when their copy doesn’t get you ranked in the search engines. Be prepared to have a professional create the tone you were looking for that accurately describes your business or services, and be prepared to have someone rewrite your content that has proper grammar, spelling, and sentence structure that doesn’t make the reader fall asleep.

A revolution has to happen my fellow writers. There are a few things you can do to help this and stop this problem. I know there are clients out there that DO realize the value of paying more for website content that is awesome. So what do we do?

  1. Stop taking jobs for so little money. Just stop this now. If you are starving, I understand, and maybe you should find at least some part time work elsewhere. When you take jobs for so little money you are doing injustice to yourself as a qualified writer, and you will be setting the bar low for everyone else around you. Would you sell one of your eyeballs for $5? No? Then why are you selling your hard earned and learned talent for so little? And another thing: Do not take jobs for little money to just get feedback. There are smart people online offering feedback and VERY little money if you will write quality content for them. That feedback for the $1 article you just wrote…just tells everyone else what kind of prices they can expect from you. Do you want to advertise your low wages?
  2. Raise your prices. Wait…? Did you just say ‘Raise your prices’? You bet your sweet hiney I did. When you show on your Elance, Guru, oDesk, or whatever online profile you have, that you have a cost of $35 an hour, you show yourself as being a professional who knows what they are doing. You show everyone your expertise and your true worth. You bring curiosity to clients who wonder why you charge so much money. Again…why do we charge so much? Because ‘content is king’ and it makes or breaks a website. Why someone would want to trust $1 content to $30 content is beyond me.
  3. Write the best quality content. If you have been writing for some time and you’ve done some good work, then show this off in your portfolio. If you’re going to ask for decent wages then you better have decent content to show for it.
  4. Never stop learning. If you are writing Search Engine Optimized content, then you need to always stay on top of the game. SEO changes constantly, and Google changes their algorithms as much as I change my underwear. Keyword usage and keyword density has changed a lot over the years.

This is just a few things that we as writers should start doing. I’m tired of seeing jobs posted for ‘slave wages’ and my last client wanted me to take .30 cents for 35 30-40 word descriptions. No. The job before this I was paid $300 cash in hand after Elance fee’s for 50 product descriptions. I’m not stupid, I am not desperate, and if I wanted to be humiliated, I’d definitely find a better way or at least $5 per humiliation.

I’d like to hear what you have to say, come on…I know I missed something, and if I did, let me know.